Founders Justin Timberlake and his childhood BFF, Trace Ayala created this line to mock American denim heritage and biker culture, re-interpreted in a contemporary context. With its 'New America' theme, the Fall 2009 William Rast collection embraces an era of renewed confidence and vision. It debuted in New York recently during Fashion Week to a full audience of buyers, fashion journalists and celebrities. JT was on Oprah and expressed to women that his jeans will make you look like you have a butt! HAHAHA Go get 'em.. http://www.williamrast.com/
